Our mission is to expand our client's brand equity and help them experience their growth in their industry.
Evolving a brand strategy WDi makes sure no salient features go amiss and crafts clear thoughtful and precise facts to bring forth the best communication /narrative towards the brands business objective Brand Audit, Market Audit, Competitor Audit Brand Positioning, Naming, Trends & Insights Brand Strategy, & Insights Brand Strategy, Consumer.
Good strategic thoughts are often intact with some Brands but some are desperately in search of them. A strategy may come up with a simple effective idea for the essence of the brand which will make your marketing effective irrespective of your budget
The crucial link to your commerce who defines your success or failure – they are the folks or group who are typically invested in your product or services. What are the factors which tick to make them want your product /service – you could broadly define them towards income, occupation, age, standing in society, education – pain points and their aspirations. This will make you understand their need and could help in enhancing engagement...
Having got in-depth demographic data on your target segment WDI develops a vision and set of values to communicate to the desired Target Segment a creative strategy is set in motion which engages your desired target segment with precision which addresses the target segment in totality...
Brands have a distinctive vision and a set of standards that help us deduct how it does things… Many brands do not take the time to work on them or document them. But WDi insists that a Brand document its working or propagate its CSR activities. This has a tremendous effect on the Brands Character.
There is a misconception that the creative strategy is just to do with art directors and copywriters – It involves all that has been deduced while learning about the brand and marketing strategy. A creative strategy is set to combine all the data into a medium to communicate and possibly engage the prospective customer. After the basis are drawn upon the professional creative team set to work meeting the specific goals the company has set. This could include updating your new corporate identity, logos, strapline and maybe typography – photography / Videography etc.
